“Or you can just f—ing throw the ball”
That’s a quote from David Heinemeier Hansson in a recent episode of The Rework Podcast. (a great listen if you’re looking for a new podcast)
The episode was about being careful who you take advice from.
How does it apply to product marketing?
In product marketing, we can overthink every little move we make.
Every test, every tactic, every bit of messaging that hits the website.
David says that sometimes the best mentor is REALITY.
In other words “get to the cheapest way of testing an answer — a hypothesis”
Here’s the longer quote:
“We could argue endlessly and try to calculate the exact trajectory of the ball and what is the squishiness of such a ball? What is the force I’m throwing it with? There’s all sorts of ways of trying to be academic or intellectual about it. Or you can just f—ing throw the ball, just throw the ball, it’ll bounce back. And if it wasn’t the right trajectory or whatever, you throw it again.”
He then compares it to Angry Birds, which is a perfect analogy.
You throw the bird and see what happens. If it doesn’t work, you try again.
That can apply to so much of the work we do.
You just need to get your throws in.
#productmarketing #foundingpmm