Here’s how to kill engagement on your Interactive Demos 📉
Put them way below the fold ⬇️ 😔
It makes no sense why a company would invest time in building interactive demos.
But then shove the CTA way down the page.
I assume you started building them because you believe it creates a better experience for your buyer.
So why hide it in a place where visitors only spend 20% of their time?
A study by Nielsen Norman Group found that “web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention to below the fold.”
And Navattic’s State of Interactive Demos Report agrees.
I got an early preview of their 2024 report, coming this month.
They analyzed over 18,000 demos built on their platform.
Of their top 1% — the ones converting at 32%.
84% placed their CTA above the fold ⬆️
12.36% put it mid-page.
3.37% put it at the bottom.
So next time you’re building an interactive demo:
Embed it above the fold (or close to it),
Place your CTA above the fold,
Or put a CTA in your navbar.
Here are a few more ways to kill your engagement, based on Navattic’s report:
° Make long, wordy demos. 20+ steps. ⏳
° Use complex, impersonal language 🤷♂️
° Gate your demos 🛑
Stay tuned for Navattic’s full report launching in Jan.
And If you want early access, just ask below!
#productmarketing #interactivedemos