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Get ready for PMM Files → Episode 10 📺
In this episode:
1️⃣
Coat hangers have been around since the 1800s. But Simone Giertz just reinvented them. She launched the “Coat Hinger” on Kickstarter this year and generated $500,000 in pre-sales.
2️⃣
inShift's “Choose Your Persona” Homepage. They created a simple welcome page that allows visitors to self-select their experience. Based on how they answer two simple questions, they are dropped into a homepage with messaging tailored to them.
3️⃣
Talk about having skin in the game. Claes Nilsson, President of Volvo Trucks, was so confident in the strength of the front towing hook on the Volvo FMX, that he spent two hours on the front panel, dangling more than 20 meters in the air.
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A big thanks to The Compete Network powered by Klue for helping me produce this 🙌
See you on the next one!