Before you race to put another badge on your website
Watch this video 👇
This is PMM Files, Episode 11 📺
In this episode:
1️⃣
How do you prove you’re a market leader? Instead of ambiguous badges, Ahrefs’ focuses on real, provable data and social proof.
2️⃣
Notion shows that context is powerful. Using a strategically placed testimonial to support a specific value prop on their website. They let the customer write their copy.
3️⃣
BrightHire uses an Old Way / New Way design to contrast their approach against the traditional way of hiring, making their value and differentiation a lot easier to understand.
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A big thanks to The Compete Network powered by Klue for helping me produce this show! This is just one of the many shows on the Compete Network. If you're a PMM, do your career a solid and go check out the rest.
See you on the next one!