5 ways you can be more productive as a PMM

What are 5 ways you can be more productive as a PMM?

Let’s go 👇

There aren’t a lot of PMM-related Youtube Channels.

Which is why I love what Henry Wang is doing.

If you’re not already following his channel, make sure you smash that subscribe button.

He invited me to chat about my journey becoming a PMM and learning experiences along the way, but I also share some of my favourite tips for being more productive as a PMM.

Before I list them, let me start by clarifying what I mean by “productive” and why I called my business Productive PMM.

The definition of “productive” that I enjoy the most is written below, straight out of the Oxford dictionary 👇

pro·duc·tive

Achieving or producing a significant amount or result.

For example, "He had a long and productive career”

Today we’re surrounded by “Productivity Gurus” sharing their favourite hacks for saving time and getting a week’s worth of work done in a few hours.

And sure, I’m all for saving time, working faster, and getting more done.

But more importantly, I want to help product marketers achieve great results and make an impact in their organization. Traditional productivity hacks and systems are a means to get there without burning out.

So, what are 5 ways PMMs can be more productive?

1️⃣ Plan your week and know your most important thing

When you don't start your week with clear priorities and a plan to tackle them, it's easy to find yourself reacting to things as they come and accomplishing nothing. Take an hour on Friday afternoon to clean up your workspace, reschedule incomplete projects and plan your week ahead. That includes knowing what your most important project is each day.

2️⃣ Share what you're working on early and often

In meetings, over Slack, even on LinkedIn. It’s easy to hide away working on projects in a vacuum, only to realize you completely missed the mark. If you share your work earlier you’ll not only ship better projects, but save yourself hours in the process.

3️⃣ Create your own swipe file

Build your own toolkit of templates, frameworks, and examples that allow you to hit the ground running on every project. Avoid starting every project with a blank page. It’s a huge productivity killer.

4️⃣ Having a system for managing requests

Some people will read this and say “no way!” product marketing is not a service center. But hear me out. Having a system to accept requests from other internal teams does not mean you need to accept everything. I believe that having a process for gathering “ideas” from the sales team is not only a great source of inspiration, but it gives you a way to transparently show what product marketing is working on and a process for accepting and rejecting requests. There’s a lot to cover on this topic, but I go into more detail in the video.

5️⃣ Enable others to do the work

Not every piece of content, launch asset, etc. needs to be created by you. Your organization has plenty of talented creators. If you provide even basic guidance, you’ll be surprised how far you can get.

What did I miss? Let me know below!

#productmarketing #productivity