Being a founding PMM means less red tape.
You don’t need to dozens of internal opinions to update positioning
You don’t have as many internal bottlenecks slowing your work
You can build the systems and process that work for you
You don’t need to wait weeks to update your website
Smaller sales teams mean fewer ad hoc requests
You can launch products with small committees
OKRs and KPIs are more simple and obvious
You don’t need to manage people (yet)
The role is not free of challenges — gosh no. Much the opposite.
And it doesn’t mean you can work in a silo — that’s cause for disaster.
But if you like autonomy and the freedom to make impactful changes…
Consider becoming the first PMM at a startup.
Curious if other founding PMMs feel the same way?
#productmarketing #foundingpmm