Sometimes boring messaging is also the most effective.
See what I mean in episode #13 of PMM Files
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In this episode:
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Showing buyers "how to use” your product is one thing. But what about the outputs and outcomes they’ll get from using it? See how Wynter does both 👀
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When it comes to your homepage messaging. Clear beats clever and concise. Check out this example from Cognism.
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See how Boring Mattress Co. differentiates on price on, without becoming the cheap alternative.
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Get 100’s of examples like this for FREE
Just click the “Visit my website” link above ☝️
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A big thanks to The Compete Network powered by Klue for helping me produce this show! This is just one of the many shows on the Compete Network. If you're a PMM, do your career a solid and go check out the rest.
See you on the next one!