If you’re launching an interactive demo on your website
Here’s my best advice
Make it UNAVOIDABLE
I don’t know why companies invest in building interactive demos.
But then hide them where a fraction of people will see.
But check this out 👇
Navattic just released their State of the Interactive Product Demo '24 report.
They looked at the top 1% of interactive demos
Out of 18,000 built on their platform (a 6x increase from last year) 🤯
On average, these best-in-class demos had a:
- 60% engagement rate
- 38% completion rate
- 32% click-through rate (10x the average click-through rate of a B2B SaaS video)
What’s one thing most of them had in common?
PROMINENT placement on their website.
Of Navattic’s top 1% of demos
84% placed their CTA above the fold.
So next time you’re building an interactive demo:
➡️ Embed it above the fold (or close to it),
➡️ Place your CTA above the fold,
➡️ Or put a CTA in your navbar.
Check out the full report to see how you can chase the top 1% of demos - https://www.navattic.com/report/state-of-the-interactive-product-demo-2024
#productmarketing #interactivedemos