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Helpful PMM tools and templates

Here's a list of my favourite marketing tools, templates, and productivity hacks. πŸ‘‡

Templates

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Van Westendorp Pricing Sensitivity Meter

An overview of this pricing research methodology, how to use it, and how to graph it in Google Sheets.

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Messaging Validation Framework

Tests you can run to validation messaging and positioning both qualitatively and quantitatively.

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Product Launch Tier Planner

A framework for deciding how big a launch should be and what go-to-market actions you'll take.

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Positioning & Messaging Brief

A deck you can use to enable your teams with actionable positioning and messaging.

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PMM Department Charter

A charter we used at Klue to communicate the responsibilities and objectives of Product Marketing.

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Competitive Battlecard

Create your own set of quick-reference battlecards your reps can use to crush the competition.

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PMM Content Library

A way to audit and organize your product marketing collateral for internal sharing.

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PMM Request Dashboard

Automate your collateral request process and provide more visibility around the projects you’re working on.