Here's a list of my favourite marketing tools, templates, and productivity hacks. 👇
An overview of this pricing research methodology, how to use it, and how to graph it in Google Sheets.
Tests you can run to validation messaging and positioning both qualitatively and quantitatively.
A framework for deciding how big a launch should be and what go-to-market actions you'll take.
A deck you can use to enable your teams with actionable positioning and messaging.
A charter we used at Klue to communicate the responsibilities and objectives of Product Marketing.
Create your own set of quick-reference battlecards your reps can use to crush the competition.
A way to audit and organize your product marketing collateral for internal sharing.
Automate your collateral request process and provide more visibility around the projects you’re working on.