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Helpful tools and templates

Here's a list of my favourite marketing tools, templates, and productivity hacks. 👇

Templates

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Van Westendorp Pricing Sensitivity Meter

An overview of this pricing research methodology, how to use it, and how to graph it in Google Sheets.

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Messaging Validation Framework

Tests you can run to validation messaging and positioning both qualitatively and quantitatively.

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Product Launch Tier Planner

A framework for deciding how big a launch should be and what go-to-market actions you'll take.

Positioning & Messaging Brief

A deck you can use to enable your teams with actionable positioning and messaging.

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PMM Department Charter

A charter we used at Klue to communicate the responsibilities and objectives of Product Marketing.

⚔️
Competitive Battlecard

Create your own set of quick-reference battlecards your reps can use to crush the competition.

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PMM Content Library

A way to audit and organize your product marketing collateral for internal sharing.

NamePost LinkTags
Testimonial - Collect and embed testimonials in minutes
ToolsApp
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Good Copy • Email copy from great companies
ToolsCopySwipe File
Photopea | Online Photo Editor
ToolsAppDesign
Hemingway Editor
ToolsAppCopy
Mockuper.net | Free custom mockups generator
ToolsTemplateAppDesign
John Cutler's Competitive Analysis template | Miroverse
ToolsTemplateCompetitive Enablement
Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff) - Blog - Copywriting Course Members Area
ToolsCopy
My step-by-step guide to landing pages that convert
ToolsCopyDesign
SVG to PNG – Convert SVG files to PNG Online
ToolsAppDesign
OpenDeck | Best pitch decks from 1,200 startups slides
ToolsSwipe FileMessagingDeck
Feather – Simply beautiful open source icons
ToolsDesign
Search listening tool for market, customer & content research - AnswerThePublic
ToolsAppSocialSEO
Card Validator | Twitter Developers
ToolsAppSocial
Rev Speech to Text | Rev
ToolsAppCopyVideo
Swipe-Worthy » Swipe File Archive » Marketing & Copywriting Examples
Tools
Title Case Converter – A Smart Title Capitalization Tool
ToolsAppCopy
Easy to use Online PDF editor
ToolsAppDesign
Swipe File Examples From Top Copywriters & Marketers (Free)
ToolsCopySwipe FileMessaging
Copy Arrow - Quickly Copy Arrow Symbols
ToolsDesign
How Joe Ades Sells Potato Peelers - YouTube - Harry Dry — Marketing Examples
ToolsVideoMessaging
Marketing Examples
ToolsSwipe File