I joined the Inspire Atlantic podcast (with my pal Joe Coffey from Upstream Marketing) to chat about many things under the umbrella of Product Marketing, including the importance of storytelling to market a product. Often businesses mainly talk about features when talking about a product instead of explaining its value. Product marketers can take a product feature and build a great story around it explaining its value to make it much more impactful.
Importantly, people resonate with stories more easily than with features. Check out the full conversation