Meeting Date
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Oct 15, 2022 9:20 AM
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- Who should own our second license?
Our Goals:
- measurement of increased brand awareness
- Category creation
- Understand the needs in the market
Submit our collateral and narrative to Lauren, and we can do a document review and then an inquiry to get feedback
- All calls are under NDA, do share everything with analysts
- Don’t hold back, don’t worry about always looking good to the analyst
- Tap into the ear of the buyer through the analyst
- Talk about your go to market startegy, how do I differentiate against a competitor?
- They get excited to give true feedback, they hate when we just talk about how great our platform is
Measuring:
- Search engine analytics on keywords (competitive enablement, competitive intelligence (2060 searches), klue)
- number of calls
- Research inclusions
- Number of report reviews we’re featured on
- We ask analysts, written response, “how much is competitive emablement coming up on calls?”
