it needs to be actiuonable insights, he picked up on that
Making the information digestible to various stakeholders in the business in a mannager that they can digest it
A mannaer that they can understand very quickly
A manner that matches the stakeholders requirements
Thinks it’s bang on
Most orgs don’t do competitive analysis
And they don’t come out of it with actions
And they can’t tie KPIs to it
Should we tie metrics to this talk-track
A lot of the programs he sees don’t provide any measures
Neess to be practive, not reactive and out of date
Doing this in a half-baked fashion is worse than doing
A compas with a needle pointing the wrong way !!!
Aligns with what Peter sees as people
Competitive analysis vs competitive intelligence, intelligence is actionable
Enablement, it needs to go right up the tree, executives, marketing, even shareholders
Lack of execution against a program is where CI programs fail
If senor peole within the business don’t act fast enough, it can devalue the intel by half because you haven’t acted fast enough
