Chiefs of research at Gartner
Makes decisions to cover specific areas
Need to set our first year first inquiry
Don’t need to be a client
Briefings are on the record
Breifings are not for feedback, we just talk to them
We can ask them to not disclose certain information after a call
Plus we always get the chance to review reports before hrey go out
Things that are within the cone of certainty
Product roadmap feedback, help with our messaging
Content review and document review
Tip: Document review: one of the most valuable things they can inquiry on. Will always be a call.
Note: Can’t review client-specific proposals we pan to send out
No more than 20 pages
Be as pointed and specific with inquiries questions as we can be
Don’t tell them who needs to answer my questions about content - just submit the stuff and let them decide
But if there is someone who I want specific feedback from, I can request it
Content and Resources I should use:
Priorities Navigator → connects all of the research they have
Ignition Guide → templates and tools that outline a process, steps to doing it, and tools to help you
Tech CEO Score - prioritization and diagnostic tool. I can get other people’s perspectives in Klue on this, get them to complete the questionairre.
Initiatives - for someone in a job fucntion fofcused on topics, how tdo we help someone doing a specific job focus on topics
Hype Cycle - Research they write for potential buyers.
Impact Radars - for new tech, what’s the user case, who’s buying it, how do I embed that into my product strategy. Stuff will show up here before the hype cycle because there may not be “hype” for it yet
Tech Buying Behavioural Inisghts - what motivates people to buy, stay, what drives buyers and buying teams. Example, most buyers immidiately regreat their decision after making a purchase.
CI platforms is a relatively new category, so might not have all of this.
- They are going to help us drive our agenda
- I need to look at analsyst saving me time and making better outcomes