Plan to activate KAP for recession messaging…
- share what we’re hearing in deals today: value selling, do more with less, importance of CI now more than ever, how headwinds have changed CI
- here’s what we’re thinking about doing for messaging, ask what they think what is impt?
- would they share the message?
- anything else we can do to reinforce this message?
- our ask: would they be willing to create a post to help reinforce this message? or do they have ideas of how best we can share this message
- Validation point