Recession Messaging Asks


Plan to activate KAP for recession messaging…

  • share what we’re hearing in deals today: value selling, do more with less, importance of CI now more than ever, how headwinds have changed CI
  • here’s what we’re thinking about doing for messaging, ask what they think what is impt?
  • would they share the message?
  • anything else we can do to reinforce this message?
  • our ask: would they be willing to create a post to help reinforce this message? or do they have ideas of how best we can share this message
  • Validation point