Want to pay less and outrank competitors on paid search? Have a strong message match 👇🏻 This is when your keyword → ad → landing page aligns. Zoho does a great job of this in the example below. 1) Keyword = CRM Software 2) Ad = talks about CRM Software (great for ad relevance). 3) Landing page = outlines the value of CRM software & using Zoho. Easy to do, and easy not to do. Focus on creating great experiences for searchers. Google will reward you with higher Quality Scores. Leading to more visibility for less cost. #b2bmarketing #googleads #adwords
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I built a Google Ads community of 622 members in < 4 months. With a small following, no network, and limited time. Here's how 👇🏻 By running ads. When I was sleeping, busy working, or just living my life. My ads worked for me 24/7. When my small following only allowed me to reach 10% of users. My ads guaranteed I got in front of the remaining 90%. I share this story because so many people only see paid ads as a means of driving a direct response (ex: leads/sales). And fail to see how ads can help amplify organic efforts of trying to build a community/audience faster. At the end of the day, value is value. Whether your content was seen through a paid ad or an organic post people will like, engage, and share (if it's truly good). The people who joined my group that came from paid ads: → Converted into sales. → Engaged in the community. → Referred friends. Same as those who found me organically. If you have great content that can impact lives. Why not use every means of distribution possible? P.S: the group is no longer active, I paused it because I can't just talk about one ad channel (I love all platforms too much lol). #b2bmarketing #digitaladvertising #paidads
If you’re running ads, stop scaling manually. Use automation instead: → Pause ad if spend > x with < 1 conversion → Send an alert if campaign CPL spikes > x → Send an alert if frequency > x and CTR is between y-z → Increase daily budget by x if CPL < y Between the four automation rules above you’ll: → Avoid overspending. → Catch declining campaigns. → Proactively identify ad fatigue. → Scale top-performers. Automation makes you better, not worse. #b2bmarketing #digitaladvertising #paidads
Pumped to announce, Google Ads is now available in Metadata! What this means for B2B marketers 👇🏻 → Spend less time launching campaigns → Optimize your campaigns to pipeline → See all of your paid channels in a single view This is a full-circle moment for me. I designed this product from scratch with our amazing product/engineering team. No stone was left unturned in terms of automating best practices. Watch the demo I filmed showcasing Google Ads in Metadata. Learn more in the first comment ↓ #b2bmarketing #googleads #adwords
Want to drive demand with paid media? 📈 Highly recommend listening to this episode I filmed with Jonathan R Bland at Omni Lab. Link in the comment ↓
Marketing to the whole buying committee can work, but only if you have the messaging/resources to do so. Instead, focus more on marketing to the people who feel the pain today & who are likely to recommend your product to their boss. You'll drive more leads and pipeline vs. just focusing on decision-makers. #marketing #podcast
7-steps to follow when getting started with paid ads 👇🏻 1. Decide on your goals and outcomes. 2. Calculate a realistic test budget and set expectations. 3. Lockdown your ICP and messaging. 4. Map out your channel/asset strategy. 5. Plan/build campaigns across channels. 6. Setup tracking, reporting & safeguards. 7. Launch & wait for feedback. The order matters. → If you don't know your specific goals. You won't have the proper expectations or budget. → If you don't know whom you're communicating with. You won't know the best channels to reach them and add value. → If you don't know what channels/assets you're using. You won't know the best audiences/creatives/objectives to use. → If you don't have proper tracking and measurement. You won't be able to receive feedback and pivot. Complete these 7-steps before launching your next campaigns. You might save some headaches in the process. #b2bmarketing #digitaladvertising #paidads
Complacency is the enemy of profitability for paid advertising. → Not optimizing ad accounts consistently. → Not refreshing creative frequently. → Not testing landing pages. → Not trying new channels/ideas. → Not setting proper tracking/measurement. All common examples that lead to poor performance. Paid advertising isn't a magic bullet. It requires time, effort, and resources. Make sure you're giving your campaigns the attention needed. #b2bmarketing #digitaladvertising #paidads
Google Ads insights from the latest DGU episode: → The difference between keywords & search terms. → Google recommendations to avoid that burn budget. → Why more budget doesn't equal better results. → The value of offline conversions in 2022. → Metadata + Google Ads? 👀 + a whole lot more! Full episode in the first comment ↓ #b2bmarketing #googleads #adwords
How many ads have you ignored today? 🤔 The same is true for your prospects. The difference is it's YOUR ads they're ignoring. Targeting is a commodity. Never in the history of marketing/advertising has it been easier, cost-effective, and transparent to reach your ICP at scale. Want to target? → VP's working in x industry with >1,000 emp? ✔️ → Anyone within 15-miles of x location searching for y? ✔️ → People similar to your best buyers? ✔️ It's easy to default to the 'targeting' isn't right. The reality is your ads are weak. When two companies target the same audience with similar offers. The ad itself becomes the competitive advantage. Remember to place an equal amount of attention on the ads you serve in addition to the means of targeting you use to serve them. #b2bmarketing #demandgeneration #digitaladvertising
Looking for a B2B TikTok Ads masterclass? ♪ You've got to listen to the latest episode on the B2B Power Hour Earlier this week I detailed my recent experiments on TikTok Ads. I joined Morgan Smith and spilled the beans on TikTok Ads. I cover my experiment learnings around: → Reaching B2B buyers → Campaign objectives → Targeting options → Creative insights → + much more! Full podcast in the first comment ↓ #b2bmarketing #performancemarketing #tiktokads