How to standardize capturong intelligence at the company
All ad-hoc
How do I offload all of this work.
Opps
New logos
Renewals
Add-ons
New Logos, new buz with existing customers
Not growth within customers
Our challenge is growth, new biz
How do we parse out new biz
We tried and stopped
Impact analysis is tricky to do
Sales Ops
Headache to manage separate docs
How did we centralize that intelligence
How do we deliver it in a transparent fashion
Omboarding trainings that not everyone had access to
It became centralized
Newsletters - they had one that was done in powerpoint,
Google alerts coming out of their eyeballs
Hours every week putting that together.
Oversold a bit - machine learning and Klue gets smarter. They haven’t seen it yet.
Machine learning, as we feed it information, all these data points are being pushed into Klue, email and slack notifications that go into Klue. Klye would see a lot of intel coming from our team on competitor X, so Klue would start to pull everything around that competitor and work that into feed. Auto-population of an insights card around that competitor. More like proactive notifications around insights, things you should look at,
Not using the battlecard button - initial feedback from a group of 20-25 people and it looked like it was good enough, then rolled it out to 200 reps, but it was just essentially a short-cut button to Klue.