We don’t standardize our collection, etc.
Just did a deep dive, too
What in social, in their marketing, on their webinars
People are starting to notice it and realizing its importance.
Return your market share
How do we consolidate market intelligence?
We need a better way to gather intel in a more cost effective way
Super labour intensive
Anything needs to be data-driven
Man hours saved
QBR - executive teams - his boss needs to present - a couple slides. maine 4 competitors and what they need to know.
Commercial Group, commercial ops - sales people need to know
They go to Paul,
Once a month
Compass content, is their competitive enablement platform
Only on that for a year or two
Input from the field is driving decision making
Retraining the team on what data to put