OLD WAY
An inbox full of Google Alerts you can never keep track of.
Separate docs you
NEW WAY
CRAYON WAY | KLUE WAY |
Another feed of news articles that you never read. | Relevant intel that’s easy to triage and take action on. |
Text-heavy battlecards that no one uses. | Easy to find talk tracks & proof points that help sales win deals. |
Static competitive content that’s quickly outdated and hard to find. | Dynamic content that’s always up-to-date and accessible in the tools people already use. |
Having to train (and retrain) a junior analysts on what your care about. | AI that learns what your care about and tools to crowdsource intel from the field. |
A competitive program that’s focused on collecting and managing intel | A focus on curating relevant insights and enabling teams to win. |