Been a CMO of
Been hea of corp stragey
Yook a company from 0 to IPO
He’s about moving a BUsiness forward, not just from the perspective of the product
He can help with pitch decks, funding duscussions, GTM strategy,
Score, it’s a maturity model - Priorities navigator
How can you GTM be great if you CI sucks
The real problem, most of the tools thatare out there is way over their heads. Nobody knows where to star.
Got to have a repeatable process. Not just a one-off.
I don’t skate to where the puck is, where it’s going to be
Biggest issue, where are the cpmpanues that are going to help the growth stages companies?
Most of them are product focused, and not business focused. Don’t understand their competitive landscape. S their go to market doesn’t go right.
Most tools are overkill. They don’t want to burn themselves withprocess, want to stay agile.
Wouldn’t it be a great if there was step 1, 2, and 3, instead o finstantly jumping into step 3.
Step 1, 2, 3, in features and functionality.
Be the company to offer step 1, then 2, then 3
Doors to the next room of the product. BUT the process is the same.
Still needs to have gather, analyze and explot
TOWS vs SWOT
Typoically owned at the executive level in small companies and pushed down
There’s a presentation issues
Building a strategic plan with a 2-3 year strategic view
Why am I doing all this stuff? To increase my ability to win, impact win-lossm reduce sales cycle time, better understanding of how the play the game, at the end of the day it’s about revenue
Really want to understand the customer impact and outcomes, what you do for your clients.