Story Creation Steps

  1. Prep/CSM download/Sales process research: 1-2 hrs
  2. Interview customer (recorded on Gong): 1 hr
  3. Review Gong + Write story: 2 hrs
  4. Customer review: varies
  5. Edits based on customer feedback: 1 hr
  6. Design
  7. Customer sign-off
  8. Create Klue card/quote slide/record/share for Sales/CSM enablement: 1-2 hrs
  9. Marketing Enablement:
    1. Demand gen/email campaigns: Ben/Adam
    2. Social: Grayson
    3. Customer newsletter: Mo