The 5 A’s of successful feature releases

Don't become a feature release conveyor belt that mindlessly pumps out releases. Instead, use these five prompts as a way to be more thoughtful and deliberate about each release.

The 5 A’s of successful feature releases

• Audience → What’s the best audience for this – and what’s the anti-audience?
• Awareness → What channels make the most sense for this, and when would be best for customers to become aware?
• Action → What’s the overall intended action, but what makes sense as the next step in the journey?
• Affinity → What should our audience/customer segments think and feel about our product with this announcement?
• Accountability → What makes sense to measure, both as a yardstick for the announcement performance and as a proxy for feature incrementality?