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Aug 25, 2022 11:04 AM
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https://podcasts.apple.com/ca/podcast/ov-build/id1356321172?i=1000522312621
37 min PLAY
It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.