Cake vs Muffin

Characteristic	Cake	Muffin
Target buyers and where you sell	People looking for fancy desert at a bakery, food store, restaurant	People looking for a quick snack or breakfast at coffee shops and diners
Competitive alternatives	Other cakes, ice cream, pies, assorted deserts	Donuts, danishes, bagels
Pricing and margin	Similar pricing to other fancy desert options	A buck or two, need to sell a lot
Key product features and roadmap	Features that appeal to restaurant goes that want cake for desert, gluten free, organic, fancy french caramel	Make it BIGGER, more chocolate, deep fried