Cake vs Muffin

Target buyers and where you sell
People looking for fancy desert at a bakery, food store, restaurant
People looking for a quick snack or breakfast at coffee shops and diners
Competitive alternatives
Other cakes, ice cream, pies, assorted deserts
Donuts, danishes, bagels
Pricing and margin
Similar pricing to other fancy desert options
A buck or two, need to sell a lot
Key product features and roadmap
Features that appeal to restaurant goes that want cake for desert, gluten free, organic, fancy french caramel
Make it BIGGER, more chocolate, deep fried