Cake vs Muffin


People looking for fancy desert at a bakery, food store, restaurant

People looking for a quick snack or breakfast at coffee shops and diners

Other cakes, ice cream, pies, assorted deserts

Donuts, danishes, bagels

Similar pricing to other fancy desert options

A buck or two, need to sell a lot

Features that appeal to restaurant goes that want cake for desert, gluten free, organic, fancy french caramel

Make it BIGGER, more chocolate, deep fried