Gong's LinkedIn Strategy

Created

Aug 25, 2022 11:04 AM

Gong's LinkedIn Strategy

Gong generates 7.4 millions website visits per year. Only 15% comes from organic. 62.45% comes Direct, 15% from email.

They are super focused on engaging people on LinkedIn, even on their blog posts they try to drive website visitors to follow them on LinkedIn.

Gong has 73,154 followers at time of this article. Chorus (main competitor) only have 20,491.

People Like Quick, Data-Driven Insights

Gong highest performing posts are the ones that share data-driven insights. They are easily digestible. Give a quick insight. Something people can apply in their calls. They don't need to read a long article.

Content-Market Fit

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Content-Market Fit: when a piece of content's value, the customer's needs/wants, and the distribution channel all align.

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Lede: the opening sentence or paragraph in a news article, summarizing the most important aspects of the story. To "bury the lead" means failing to emphasize the most important aspects of the story.

Gong's Writing Style

Gong has the way of writing their content that clearly works for their audience. Many people call it "bro prose." Waterfalls of text, dramatic pauses, short punchy sentences, and attention-grabbing hooks.

Example:

But only one → Makes it feel simple / not intimidating.
Analyzed 304,174 emails → Big number means it’s serious
The answer WILL surprise you → Bold claim. I like surprises.

Emotion Driven Imagery

Gong also uses really catchy graphics in their posts that make you feel something. They're funny, nostalgic (often reference pop culture), bright, bold, colorful, and loud.

The point is to stop you in your tracks. To stop you from scrolling and read the post/article.