Your website is one of the most powerful tools for competitive differentiation

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Posted

Published Date

July 13, 2022

Post Link

https://www.linkedin.com/posts/oakleyjason_competitiveenablement-productmarketing-marketing-activity-6952975004888182785-izNx

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Jason Oakley on LinkedIn: Consider that over 50% of deals involve a competitor. Now, add the

Consider that over 50% of deals involve a competitor. Now, add the fact that buyers are completing over 50% of their evaluation before talking to sales...

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Consider that over 50% of deals involve a competitor.

Now, add the fact that buyers are completing over 50% of their evaluation before talking to sales.

For those reasons alone, your website becomes an incredibly powerful (and necessary) tool for competitive differentiation.

I had a great chat with Natalie at Navattic about one of my favorite website trends and shared an example of what great a competitive page looks like.

Check out the full video in the comments 👇

#competitiveenablement #productmarketing #marketing

Comments:

Check out the full episode ➡ https://www.navattic.com/blog/website-trends-jason-oakley
Want to learn more about competitive landing pages? Check out Compared to What, a new show on the Compete Network ➡ https://klue.com/shows/compared-to-what