Your website is one of the most powerful tools for competitive differentiation

Consider that over 50% of deals involve a competitor.

Now, add the fact that buyers are completing over 50% of their evaluation before talking to sales.

For those reasons alone, your website becomes an incredibly powerful (and necessary) tool for competitive differentiation.

I had a great chat with Natalie at Navattic about one of my favorite website trends and shared an example of what great a competitive page looks like.

Check out the full video in the comments 👇