Jason Oakley on LinkedIn: #competitiveintelligence #productmarketing #competitiveenablement | 12 comments
What I learned from chatting with members of the #competitiveintelligence team at Salesforce. 👇 Had a blast moderating a panel with Dan Hamilton, Emily... 12 comments on LinkedIn
What I learned from chatting with members of the #competitiveintelligence
team at Salesforce. 👇
One of my big takeaways was the importance of getting involved in competitive deals. Even as the VP of CI at Salesforce, Dan is still a big believer in embedding himself in competitive deals.
📈 It’s a clear way to impact revenue
💪 It builds your credibility within the org
💡 It keeps you grounded in what’s actually happening in the field, what buyers are saying, and what resonates.
Elevating the competitive function within your org and becoming a strategic influencer is important, but you start building that credibility with sales.
Moral of the story, plant your pivot foot in sales.
A few other great takeaways from the team:
- Build a competitive network within your org. Your go-to allies that can help contribute insights and help build your credibility.
- Look for proactive opportunities to offer deal support vs waiting to be invited.
- Keep a consistent competitive drumbeat.
A big thanks to SCIP (Strategic and Competitive Intelligence Professionals) for hosting us at their Intellicon Conference and including the Klue team!
And a huge thanks to Dan, Emily, and Kyra! 🙏