What competitor information are you capturing in Salesforce?

Curious to hear what types of competitor information people are capturing in Salesforce (or any other CRM).

Could be:

✅ Data you capture automatically around ops and deals

✅ Information you're asking reps to fill out

✅ Any fields in your CRM that help you manage your competitive program

To be clear, I'm not looking for actual info about your competitors. Just the information that helps you do your job.