The winning position in competitive sales

Status

Posted

Published Date

January 17, 2022

Post Link

https://www.linkedin.com/posts/oakleyjason_positioning-productmarketing-messaging-activity-6888844546763984896-OhVr

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Tags

MessagingPositioningInspirationCompetitive Enablement

Jason Oakley on LinkedIn: Competitive Sales - The Winning Position

"Differentiate on your unique value, defend the overlapping value, and dive deep on outcomes..." A great post by Neil Chong-Kit at Klue on how to think ...

www.linkedin.com

“Differentiate on your unique value, defend the overlapping value, and dive deep on outcomes…”

A great post by Neil Chong-Kit at Klue on how to think about positioning your product to win against a competitor.

#positioning #productmarketing #messaging #competition #strategy

Competitive Sales - The Winning Position

So, the concepts in this article are pretty straightforward, but it introduces a nice perception of value diagram you can use to frame discussions on the need to differentiate, defend, and dive deep to win in a highly competitive market.

www.linkedin.com