Relax.
There doesn’t need to be a single launch day when you hit GO on everything.
Especially when you’re working within a lean product marketing team, consider spreading your launch moments across multiple days or even weeks.
Here’s an example with our recent Slack release:
Week one - Email to champions
Week two - Email to users
Week three - Email to prospect email list
In a recent release, we announced a new feature
I see a lot of people stressing over ‘launch day’
I used to do it too
But the reality is that there doesn’t need to be a single launch day when you hit GO on everything
Especially when you’re working within a lean product marketing team juggling multiple projects, the idea of splitting your launch moment across multiple days or weeks is liberating
For example, I recently worked on a release that we rolled out over a three week period. And that’s not including early access — I’m talking the GA announcement.