Product Teams know the messaging

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#productmarketing friends, a lot of your best messaging will come from your product manager.

They’ve talked to customers, understand their pains, and know what they’re trying to accomplish with your product.

So, when you’re discussing new releases with your product manager:

❌ Don’t just listen for how the feature works. You’ll end up with instructional, how-to messaging that doesn’t sell anyone on the value of your product.

✅ Instead, listen for the why behind this new product or feature.

• Why are they building it?

• Who are they building it for?

• What pains are they trying to solve?

• How is it different than the alternatives?

• What is the user trying to accomplish?

• What specific use cases do they have for the feature?

Most product managers start off a new project by creating an internal “User Story” and most of that stuff ☝️is usually in it.

Your job as a #pmm is to help your product manager communicate those points to your company, your customers, and your market. You’re rarely coming up with some profound new concept. And the more you try, the more buzzwords you typically get.

#messaging #product #tip