Klue’s Competitive Threat Analysis

Not all #competitors are an equal threat.

Here’s a way to visualize and share a competitive threat analysis with your executive team.👇

It’s a pretty simple report based on two variables:

1️⃣  The number of deals a competitor is involved in.

2️⃣. Your win rate against that competitor.

What you end up with is a visual representation of your largest competitive threats.

The competitors that show up in the majority of deals are the ones you need to prioritize, especially those that win against you most often.

But you also want to avoid being blindsided by emerging competitors. Running this analysis quarterly (or more often depending on your deal volume) will also help you spot new and emerging competitors.

When it comes to competitive enablement, there is only so much time in the day. So being able to clearly see (and show) who your largest competitive threats are, will help you prioritize work that will have the highest impact and justify it to your executive team.

Of course, there are many other factors that can influence the threat level of a competitor, but this report is a great place to start.

And Klue customers, don’t forget that you can use Salesforce data to create your own Threat Analysis Reports in Klue!

Shoot me a DM if you have any questions!


Learn more here 👉  klue.com/salesforce