How to validate your messaging

Don't let the loudest person in the room dictate your positioning and messaging.

Build a process that lets you test, validate, and ship what works.

I had an awesome time with Nick Ziech-Lopez at Enablix talking about ways to validate positioning and messaging. Still so much to learn on this topic, but great to hash it out and share some things that worked for me.

Link is in the comments ๐Ÿ‘‡