How I use Canva for my posts

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15/20 of my top performing posts this year have included images.

Here’s how I quickly create my post images using Canva👇

A couple of tips I highlight in this video:

Use the LinkedIn Post template in Canva.  You don’t have to think about it + it optimizes your image to occupy the most space in the feed.

Use animations. Canva makes it really easy to add simple animations and download images as gifs. Makes it super easy to generate fun, eye-catching images that stop people in their feed.

Show the thing you’re talking about. Your image should help explain your post and provide context quickly, so show a real image of your template, tool, tip, new feature, etc.

Find a style that works and re-use it. Once you find a font and colors you like to use, it makes it easier to copy old images and iterate vs starting from scratch. It also helps you build a visual brand for yourself. It’s not to say you can’t experiment with other things or veer off time-to-time, but finding your “style” will make it easier to create images.


PS. Yes, the irony that this post doesn’t include an image is not lost on me. But I did create the thumbnail image 🙂