Compared to What - Episode Two: Status quo is your biggest competitor

A reminder πŸ‘‰ don’t sleep on your status quo battlecards.

Or status quo comparison pages.

It’s easy to focus on direct competitors and forget that your biggest competition is often status quo.

Even more-so as budgets become tighter and companies opt to put many purchases on hold.

In the last episode of Compared to What, Federico and I talked about competitive comparison pages dedicated to depositioning the status quo.

Two awesome examples you can learn from πŸ‘‡

Slack πŸ†š Email

Toast πŸ†š Cash Registers

Grab the full episode link in the comments πŸ‘‡



Check out episode two of Compared to What: Old Tech vs New Tech πŸ‘‡