A reminder 👉 don’t sleep on your status quo battlecards.
Or status quo comparison pages.
It’s easy to focus on direct competitors and forget that your biggest competition is often status quo.
Even more-so as budgets become tighter and companies opt to put many purchases on hold.
In the last episode of Compared to What, Federico and I talked about competitive comparison pages dedicated to depositioning the status quo.
Two awesome examples you can learn from 👇
Slack 🆚 Email
Toast 🆚 Cash Registers
Grab the full episode link in the comments 👇
Check out episode two of Compared to What: Old Tech vs New Tech 👇