Compared to What - Episode Two: Status quo is your biggest competitor

A reminder 👉 don’t sleep on your status quo battlecards.

Or status quo comparison pages.

It’s easy to focus on direct competitors and forget that your biggest competition is often status quo.

Even more-so as budgets become tighter and companies opt to put many purchases on hold.

In the last episode of Compared to What, Federico and I talked about competitive comparison pages dedicated to depositioning the status quo.

Two awesome examples you can learn from 👇

Slack 🆚 Email

https://slack.com/why/slack-vs-email

Toast 🆚 Cash Registers

https://pos.toasttab.com/compare/toast-vs-cash-register-comparison

Grab the full episode link in the comments 👇

#productmarketing #competitiveenablement #competitiveintelligence #marketing

Check out episode two of Compared to What: Old Tech vs New Tech 👇

https://klue.com/episode/new-tech-versus-old-tech-compared-to-what