Building a PMM team from scratch? Look internally for great talent.

Published Date
January 11, 2022
AI custom autofill
Created time
Oct 2, 2022 2:25 AM

For solo PMMs looking to build your team, just because you’re the first product marketer at your org doesn’t mean you are the first person to "DO" product marketing.

There were likely people owning different parts of product marketing before you arrived. Like a sales rep owning competitive enablement, a product manager owning release marketing, a CSM owning customer enablement, a content marketer owning customer storytelling.

Many of my most successful hires have moved internally. In an industry where hiring great product marketers is super competitive, look internally first for people that are already doing the job. They already know your space, product, and customer so they can hit the ground running and fill in the gaps as they go.

And for people looking to break into product marketing, look for opportunities to fill product marketing gaps within your current department. Step onto the court and you’ll eventually get your shot. That's how I did it. 🙌