LOVE this example of using a small feature comparison checklist to support a value statement.
I’m typically against dumping a checklist of features on a competitive comparison page.
But this example is using them as a form of proof to back up a claim Toast is making.
They’re also focused — so instead of a laundry list of features, you get a few relevant ones.
Take orders faster with fewer errors, especially during a rush.
How can Toast do that better?
✅ Payment processing insights
✅ Pass orders directly to the kitchen
✅ Forced modifiers to improve accuracy and upsells
All things their competitor (traditional cash registers) can’t do.
We covered this example in the latest episode of Compared to What.
A show where Federico Jorge and I review some of our favorite competitive comparison pages.
Grab the link to episode two in the comments. 👇
#productmarketing #competitiveenablement #competitiveintelligence #marketing #bestadvice
Comments:
Check out the episode two of Compared to What: Old Tech vs New Tech 👇