Always know your top 3 questions

Always know your top three questions. 1️⃣ 2️⃣ 3️⃣

There’s a really great book called “The Mom Test” written by Rob Fitzpatrick. It’s a quick handbook on how to get more valuable learning out of customer (and potential customer) conversations.

It has a ton of takeaways for product marketers. One in particular is the concept of always knowing your top three questions.

As PMMs we’re in a lot of customer and prospect conversations. But we don’t always have the time to break out a big list of questions.

The suggestion is to always know your top three at any given time. This way you can keep your conversations short and casual, while making sure you’re getting the critical information you need.

As we get back to in-person events and casual face-to-face encounters, this’ll be even more handy.

Your questions may change over time, which is great, but always know your top three.

PS. If you want to check out my summary notes on the Mom Test, just drop a “SEND” in the comments.


My top three questions right now:

1️⃣ Who in your organization are you enabling with competitive insights?

2️⃣ How do you measure the impact of your competitive program?

3️⃣ How is your work perceived within the org? (How strategically important is it?)