No value prop is complete without social proof. Here are some great examples π
Case studies, testimonials, reviews on G2, customer examples, even listing logos on your website β They're all forms of customer storytelling.
Individual pieces of evidence that back up the claims you make in your marketing and sales conversations.
But telling great customer stories isnβt easy. Itβs an art, not a science.
Thatβs why Iβve started a collection of my favorite examples to provide some inspiration the next time we need to incorporate customer stories into our marketing. Which is every day.
Link is in the comments π
#productmarketing #customermarketing #messaging #storytelling
Comments:
Here's the (growing) collection πΒ https://jasonoakley.ca/customer-story-examples