Marketo vs HubSpot | Why HubSpot is the Best Marketo Alternative

Competitive Comparison Page

Choosing the right marketing automation platform is critical. We want you to have the best information possible to do so.


Choosing the right Marketing Automation platform is foundational to your business. This page compares two of the top-rated platforms – HubSpot and Marketo – to help you choose the one that’s right for you.

HubSpot Marketing Hub

HubSpot Marketing Hub is a Marketing Automation Software that enables users to create and deliver CRM-powered marketing. The powerful suite of tools is deeply integrated with your customer data and offers everything you need to create automated inbound marketing campaigns that consistently grow your business. Attract attention, convert more leads and report on your entire funnel from one central place.

HubSpot is ranked #1 in Marketing Automation by G2 Crowd, and #1 Overall Best Product for Marketers by G2 Crowd.

Marketo is a single tool that provides email nurturing and automation, and requires costly integrations or other tools to help with marketing, sales and customer success. In addition, to get the most out of a single email automation tool, it requires deep integration with a CRM which needs to be maintained by your team.

Marketo is ranked #8 in Marketing Automation by G2 Crowd, and #3 by Gartner.

Marketo Pricing vs HubSpot Pricing

The sticker price doesn’t always tell the whole story. To help you understand the difference in total cost of ownership between HubSpot and Marketo, let’s break down a standard subscription and look at the total cost of ownership for each tool.


Pricing based on your organization - add as many users as you need (source)25 Users included, upgrade for more (source)
Pay only for contacts that you market to
Pay for every contact in your database
Use HubSpot Sales Hub for an immediately seamless experience, leverage our native integration with other leading CRMs, including SalesforceOr use our underlying CRM technology just for your marketing team
Flat rate of $6,000 for Enterprise onboarding. Additional technical consulting services available for additional fees (source)
Multiple launch packages that range in price from $6,000 - $19,500 (source)
Enjoy a seamless platform built on one code base (source)
Maintain connections in-house for the rest of your tech stack, such as CRM, Help Desk, CMS, etc.
Phone and email support included for all Professional and Enterprise plans (source)
Basic support included, full service available at additional cost (source)

HubSpot vs. Marketo: Capabilities

See how HubSpot and Marketo compare across some of the most critical Marketing capabilities.

What are customers saying?

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.