Leadpages vs. ClickFunnels: What's the difference?

Ease of UseFunctionalityLook & FeelConversion ToolsPublishing OptionsTraffic & AdvertisingValue

Ever wonder how Leadpages stacks up against ClickFunnels? As two major players in the conversion marketing platform industry,this is a no-holds-barred comparison of the two platforms.

We won’t add fluff to this comparison, fill the page with clunky jargon, or stack the deck in our favor.

After all, we want the same thing you do—success for your online business, so you can fulfill your dream of being a self-sustained, thriving business. This means helping you pick the tool that will help you sell more, even if it’s not ours.

Read on and we’ll compare seven elements we believe are the most important to consider when choosing a conversion marketing platform.

Narrowing down your search between Leadpages and ClickFunnels is a great place to start. Leadpages is a landing page and website builder that has everything you need to quickly and intuitively convert visitors into customers, while ClickFunnels focuses on the process of creating—just that—funnels.

1 - Ease of Use: The building experience


Leadpages is built with the busy entrepreneur in mind, which is why we make it possible to create a stunning online presence and build a sales funnel in as few clicks as possible. In fact, anyone can easily publish a website or landing page on day one.

Because (ultra) easy and effective is the name of our game, here’s what we offer:

When using our proprietary drag-and-drop editor, it takes five minutes to create a landing and page that normally would take several hours. Best of all, no code knowledge is required to build a remarkable landing page or website, making us the go-to choice for those non-web designers out there looking for an intuitive, struggle-free experience. Built on a system of rows and columns, it’s easy to customize a template using the built in features that you simply have to drag and drop into place.


Especially helpful to users who are new to conversion tools, the Leadmeter predicts how well your page will perform and tells you what to tweak before you publish it. It provides step-by-step recommendations to better optimize every element, from text and images to page layout and opt-in forms to maximize customer actions on your page.

HTML widget:

Beginners, don’t sweat—there’s no code required with Leadpages. But because some people crave more customizability and control over their page, we offer an HTML widget and CSS customizations for more advanced coders.

Copy/paste sections:

Save time and avoid any hassle with copy/paste sections, instant saving, and easy template sharing.


With ClickFunnels, the building experience is a similarly swift and intuitive process with its drag-and-drop editing based on rows and columns and pre-designed funnel templates.


Don’t fret about knowing a lick about code with either of these services—what you see is what your page will look like. Both Leadpages and ClickFunnels are great options for beginners with limited knowledge of web design or conversion tools. Both platforms operate with the same drag-and-drop editor and a system of columns and rows. (But, for those of you craving more control over your design, you can utilize CSS or HTML features in either software.)

But, there is a glaring difference…Leadmeter (exclusively available at Leadpages). As mentioned above, it predicts the performance of your page and provides customized tips to maximize conversions, which eliminates the guesswork.

2 - Functionality: features, widgets & integrations


Leadpages proudly integrates with 90 other online marketing tools (and counting), in addition to the 2000+ apps available through Zapier. With easy-to-configure integrations across your entire marketing stack, you’ll up your marketing game using powerful widgets and integrations together.

Our best-in-class integrations in a snapshot:

We integrate with all major email service providers (ESPs), customer relationship management tools (CRMs), webinar platforms, and social networks. This includes:

  • Native integrations: 21
  • Compatible integrations: 36
  • Third-party integrations: 33
  • 2000+ integrations available via Zapier
  • (SalesForce, HubSpot and Marketo integrations only available in advanced plans.)

Option for CSS (customization):

If you’re looking to customize integrations, developers can customize integrations with CSS.

Easily add online checkout forms to any page or pop-up with our native integration with Stripe (leading online payment processor).

Widget availability:

Leadpages has 18 available widgets.

Manage your email list with email tagging through AWeber.


While not as robust as Leadpages, ClickFunnels has a library of 37 integrations with ESPs, CRMs, webinar platforms and social networks, and many third-party options. Another snazzy feature? The platform allows you to share or duplicate funnels—similar to Leadpages’ share template feature. ClickFunnels also has broader payment integrations, including Stripe, Paypal, and more.


Ding, ding, ding! Leadpages comes in first compared to ClickFunnels in terms of functionality, features, and integrations. Why? Leadpages offers a larger number, as well as a greater variety than ClickFunnels.

Where are they on the same playing field? Three areas:

  • ESPs and CRMs integrations
  • Easy payments through Stripe
  • Advanced widgets, such as countdown timers and multi-step forms, to gain more leads by creating a sense of urgency and adding ease of use to your landing pages

If you want the flexibility to choose your preference between similar integrations, as well as the ease of use of having 21 native integrations, then you will appreciate the Leadpages selection.

3 - Look & feel: templates & customizability


Your design experience with Leadpages is fluid and flexible based on your comfort level. Your page design can be as simple or as sprawling as your imagination goes.

And with an abundance of template choices, you can feel confident that you’re customizing a design that works for your business.

Our users can enjoy:

  • Template availability and sorting: Our template gallery is sorted by conversion rate and clearly named to convey their value to users from the get-go. With over 200 free versatile and unique landing page templates and additional website templates, you can search from an abundance of options by industry.Each template is scientifically optimized for high conversion with clean, simple design; a single call-to-action above the fold; and a pop-up opt-in form. It allows users to better understand the features of each template.
  • Mobile responsive (right out of the box): All content is mobile responsive, and displays optimally on devices of three different sizes, be it a desktop, tablet, or mobile device. In fact, our multi-device preview is automatically generated, so no additional steps are necessary to ensure you’re hitting every type of device with the same impactful design. There’s also device-specific display settings, which allows users to design specific sections as well as shows (or hides) them on certain devices.
  • image


When it comes to a spectrum of templates, ClickFunnels has it. The platform features hundreds of templates sorted by single-page or whole funnels. From there, they break the templates into categories like sales, opt-in, membership, product launch, and beyond.

Here are some additional sortability features.

  • Six, pre-designed sales funnels: product launch, video sales letter, squeeze page, two-step tripwire, webinar, and auto-webinar. This platform doesn’t allow you to sort templates by conversion rate, while Leadpages does.


It’s a tie when it comes to the look and feel of Leadpages and ClickFunnels. They both have a large variety of templates to choose from, with top-notch sortability. Oh, and mobile-friendliness is great with both tools. All templates within both platforms are automatically optimized for mobile, tablet, and desktop versions of your page.

Where ClickFunnels has an edge:

  • Their polished suite of sales funnel templates to streamline every aspect of a marketing funnel into one, sleek template.

Where Leadpages has an edge:

  • Our template selection is better suited for modern and unique templates.
  • Our templates are defaulted to sort by conversion rate, to help you find what you’re looking for and pick a proven design that will convert.

4 - Conversion tools: collect leads and close sales


Conversions are top of mind for us, and here’s why... First, our “conversion toolkit” adds versatility to convert your hard-earned website traffic in a variety of ways through:

  • Leadmeter, predicts how well your page will perform and tells you what to tweak before you publish it (as we mentioned above)
  • Alert bars are publishable on any website or landing page

We also help move customers along in their journeys through count clicks and opt-ins as conversions, easy payment, shopping cart integrations through Stripe, and intuitive A/B testing.


With ClickFunnels, you can collect lead information in a variety of ways, making it easy to enable all of your followers to sign up on your email list. Similar to us, ClickFunnels has an integration with Stripe but offers additional payment collectors such as PayPal. Another cool feature with ClickFunnels is its ability to gate membership-only content.


It’s a close one… Here are some glaring similarities between the two:

  • Users can create a conversion funnel, a series of pages targeted at converting a customers
  • A/B split testing is available, which allows you to test the effectiveness of your page as well as certain elements such as buttons or headlines
  • Both support lead magnet delivery and payment gateway integrations.

Leadpages has a slight edge in advanced conversion tools such as alert bars and exit intent pop-ups, which catch visitors as they’re about to exit your page.

5 - Publishing options: flexibility & ease of publishing finished content


Leadpages offers a number of flexible publishing options. Every account comes with free hosting on a custom leadpages subdomain (such as: https://your-domain.lpages.co). You can also publish on a third-party domain that you already own, or purchase a Leadpages annual subscription and receive a free domain for one year (powered by Hover). In addition, every Leadpages account includes a plugin you can use to install your landing pages, pop-ups, and alert bars on your WordPress site. You can even publish your page as a dynamic HTML page (which automatically updates when edits are published in Leadpages).

Leadpages also makes it easy to share a landing page or website template with your team or clients (at no additional cost).


Want to let multiple users in on your project? With ClickFunnels, there are multi-user permissions such as global account settings, follow-up funnels, contacts, sales, or backpack. You can host your page directly through ClickFunnels, add your own domain, use a WordPress plugin, or register a new domain using your ClickFunnels account for easy publishing across a range of platforms.


Leadpages and ClickFunnels are able to host your landing page or funnel for you, through your own domain, or through a third party. If you need to purchase a domain you can do so directly through ClickFunnels or sign up for an annual Leadpages plan and get it for free. With ClickFunnels you can also add people to your account under seven different permissions.

6 - Get traffic: promote content after it's published


After you build your page, traffic doesn’t often appear out of the blue. Promoting content post-publishing is key to maintaining healthy traffic and lead flow.

With Leadpages, there are a number of things you can do to gain and monitor traffic. First, you can harness the power of a streamlined analytics dashboard, real-time analytics, and enjoy no limits on the quantity of traffic and leads you can collect. You also can also see actual earnings through our checkout widget. In addition, we have lightning-fast page load speeds of 2.4 seconds faster than average to make sure traffic is not bouncing away from your site.

Another enticing feature is our Search engine optimization guidance. In fact, any plan has access to SEO settings and previews, in which you can set the title, keywords, and description of any page to up the chances of Google indexing your site on its first page.


ClickFunnels has a slick stats page with performance updates such as earnings per click. ClickFunnels also walks you through its features with informative videos, so you can see what may work best for your business.


It depends on how you want to pay. Real-time analytics and a dashboard that clearly shows traffic, conversion rates, and earnings per click are available in both services.

7 - Bang for your buck: value for money


Wondering if Leadpages is worth the price tag? Let’s break it down. There are different tiers to suit every budget. A standard plan comes in at $25 per month, pro accounts pay $48 per month and advanced $199 per month. And no matter what plan you’re on—you get unlimited traffic, leads, and landing page publishing. Looking for that extra help? Customer support via email, chat, and priority phone is based on plan level, as well as weekly marketing education training.

For a minimal add-on price, users can also access premium Shutterstock images at a discounted price.


Now on the flip side, do you question ClickFunnel pricing? Basic pricing is $97 per month (with a limit of 20 funnels, 100 pages, 20,000 visitors), Platinum members pay $297 per month (unlimited funnels and pages), and Collective plans start at $1,497 per month (with unlimited funnels and pages).

ClickFunnel users can enjoy additional features, like:

  • Educational resources teaching how to build a funnel using their formula.
  • Access to Google Fonts or Font Awesome
  • Access to free Pixabay or Unsplash images
  • Communication system, Actionetics, that supports email triggers or action funnels.
  • Backpack, ClickFunnels’ built-in affiliate program available for you to incentivize others to promote your product or service
  • Ability to lock membership content
  • ClickFunnels Marketplace where users within the community share their page designs
  • Chat support, with priority support depending on the plan level.


ClickFunnels is more costly than Leadpages, but it comes with additional options that may be relevant to your business model.

ClickFunnels does the work of combining several aspects of a sales funnel into pre-designed templates. A bonus feature of ClickFunnels is the built-in affiliate program, which allows you to incentivize others to promote your product or service, as well as their template marketplace where you can gain access to community designs. You can also create a membership-only site directly within ClickFunnels, however, this is also easy to set up with one of Leadpages' integrations.

For being the most affordable option for landing pages and conversion tools, Leadpages also has worthwhile offerings such as Leadmeter, unlimited traffic, and a best-in-class tech support team. Through us, you can also add landing pages to existing sites, create a site, or make your own sales funnel.

So, is the final winner Leadpages or ClickFunnels? The answer is unique from person to person and business to business!

If you're ready to try Leadpages and see how close you can get to your customers, let's get started

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